Press Release 22 January 2025
Octopus Launches Biggest Ever Citywide Giveaway
$68.8M in Laisee and Vouchers this Lunar New Year
- Customers can spend Laisees at over 190,000 locations
- Campaign to help drive consumption in Hong Kong over the holiday period
(HONG KONG, 22 January 2025) Octopus is getting ready for its biggest ever Lunar New Year campaign. Hong Kong residents have $68.8 million-worth reason to pay with Octopus during this Lunar New Year from 27 January to 28 February 2025, which includes $8.88 million in Laisee and amazing deals from merchant partners worth $60 million on top. 26 retail and restaurant groups will offer additional discounts for 33 consecutive days.¹
Winning your share of the $68.8 million-worth of Lunar New Year privileges is easy. Octopus is turning the whole city into a giant QR code. Customers simply need to use their native camera in their handsets or the Octopus App to scan QR codes on billboards and bus panels at 36 locations and tap thousands of partner shops NFC tag on the in-store promotional materials around the city to enjoy a fun mini-game and receive red packets and e-vouchers from Octopus.
Customers use their Octopus linked to "Easy Earn" on the Octopus App to spend at over 190,000 acceptance points, including retail, online, transport and dining for redemption of Laisee Cash Rewards. All customers have to do is meet the spending criteria by buying, dining, using the public transport or taking a taxi, buying transport passes, parking, or even shopping online. The minimum spend is $100 for Laisee valued at $2, $6 and $8, and $500 for the $88 Laisee.²
Jaslin Goh, Marketing, Communications and Data Director. Octopus: “Lunar New Year is a time for family and friends to gather, give and celebrate. We hope the $8.88 million total worth of Laisees and $60 million worth of discounts and e-vouchers on top will give much joy to our customers over this festive season. With more than 190,000 points to dine, shop and pay across Hong Kong, Octopus ensures that as many HongKongers can participate in this giveaway as possible. We believe this campaign will, at the same time, help boost local consumption during the festivity.”
¹ Terms and conditions apply
² The Cash Rewards will be available for collection as early as 3 days after completing the eligible transaction.
Photo Caption
Octopus executives kick off the company’s biggest citywide Laisee and promo giveaway worth over $68.8 million.
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