Press Release 14 June 2022
Octopus Boosts 250 Million Cash Rewards for 2022 (Phase II) Consumption Voucher Scheme
– Introduces “Spend and Earn” with Multiple Merchant Promotions for New and Existing Customers –
(Hong Kong – 14 June 2022) The HKSAR Government has announced details for the 2022 (Phase II) Consumption Voucher Scheme (2022 (Phase II) CVS). As the city’s most trusted and popular e-payment platform with over 150,000 merchant acceptance points, Octopus Cards Limited (OCL) is expanding the voucher scheme benefits by offering over $250 million worth of cash rewards to all existing and new customers. It is also making it easier to collect the vouchers and explore exciting new ways to spend them. New and existing customers will receive cash rewards worth up to $200 when spending consumption vouchers with Octopus cards, while new customers will enjoy additional welcome cash rewards. In addition, OCL is partnering with popular shopping malls and merchants to launch over a hundred promotional offers and is readying exclusive rewards with MTR Corporation (MTR), The Kowloon Motor Bus Co. (1933) Ltd (KMB), Citibank, ZA Bank and others. Combined with the strong ease of use, the multiple rewards will strengthen Octopus’ position as the first choice for customers to collect and spend their consumption vouchers.
Existing customers who have been using Octopus for the Consumption Voucher Scheme since 2021 do not need to re-register for the 2022 (Phase II) CVS and can continue to use their registered Octopus card hassle-free. Meanwhile, new customers can simply register their Octopus card on the Government’s CVS website.
1. New “Spend and Earn” promotion enables customers to earn cash incentives easily
- All current and new customers will be automatically enrolled in the “Spend and Earn” promotion. Customers will receive up to $200 in cash rewards by reaching the spending targets. During the promotion period, every $200 or above retail transaction is eligible to earn a ‘Spend & Earn’ stamp. The first one million customers to collect 8 stamps will receive a cash reward of $50. In addition, the first one million customers to collect 12 stamps will earn a cash reward of $150.
- To show appreciation for the ongoing support of existing customers, OCL will award 5 “Spend and Earn” stamps exclusively without spending to these existing customers so they can earn the cash rewards even easier and faster.
- New customers will receive $30 in cash rewards as a “Welcome Offer” for switching and choosing Octopus to collect consumption vouchers for the first time by registering on the Government’s CVS website and registering their Octopus card in the Octopus App. There is also no quota applied on the “Welcome Offer”.
2. Enjoy More Shopping Perks with Promotional Coupons at Popular Shopping Malls and Merchants
- OCL is collaborating with popular shopping malls, including Sun Hung Kai Properties Shopping Malls, MTR Malls, and Sino Group Shopping Malls, and a wide variety of merchants with exciting discount and promotional e-coupons for download from the Octopus App for purchasing electronic appliances and gadgets, fashion, and dining at popular restaurants, as well as online shopping.
3. Exclusive Partners Offers with Cash Rewards Worth $2,200
- MTR, KMB, Citibank, and ZA Bank are partnering with OCL with exclusive offers for customers using Octopus to collect their consumption vouchers. These offers include an additional $2,200 worth of cash rewards (please refer to the appendix for details).
“Octopus has been the most preferred choice for collecting consumption vouchers in 2021, gaining support from about 70% of recipients. A customer survey also showed that convenience and ease of use at our extensive merchant coverage are key reasons for choosing Octopus. As the 2022 (Phase II) CVS coincides with Octopus’ upcoming 25th anniversary, we want to celebrate it by sharing over $250 million worth of cash rewards with our customers.” said Angus Lee, OCL’s Chief Executive Officer.
“In the 2022 (Phase II) CVS, our rewards are tangible and easily reachable with an abundant quota. Customers simply need to spend and earn and do not have to rely on chance. The merchant offer e-coupons we introduced last year have been used over 7 million times, with excellent customer feedback. This year, we are continuing our partnerships with popular shopping malls and merchants for a wider range of fantastic offers. We are also collaborating with MTR, KMB, Citibank and ZA Bank for exclusive offers for Octopus customers, such as monthly pass purchase discounts and account-opening incentives. We’re excited to see how our customers enjoy the summer season with diverse experiences and offers throughout the city!” said Rita Li, OCL’s Sales and Marketing Director.
Photos
Angus Lee, OCL Chief Executive Officer delivers a welcome remarks.
(From Left to Right) Rita Li, OCL Sales and Marketing Director, Angus Lee, OCL Chief Executive Officer and Sammy Kam, OCL Chief Operations Officer take a group photo at the press briefing.
Rita Li, OCL Sales and Marketing Director and Sammy Kam, OCL Chief Operations Officer announce the brand new promotion offers for 2022 (Phase II) Consumption Voucher Scheme.
Appendix
Promotional Offers at a Glance (Terms and conditions apply)
| Promotions | Details | Promotional Period |
|---|---|---|
| Welcome Offers | First-time registrations using Octopus Card to collect consumption vouchers on the Government’s CVS website, and register Octopus Card to the Octopus App will be eligible for $30 cash rewards. The cash rewards will be presented as Octopus top-up value. |
23 June to 10am, 26 July 2022 |
| Spend and Earn | Every single retail transaction worth $200 or above during the promotion period will receive a stamp. First one million customers to collect 8 stamps can earn a cash reward of $50. Another one million customers who collect 12 stamps can each earn a cash reward of $150. Once the $50 quota is filled, all customers can continue to collect stamps irrespective of their reward redemption status and earn $150 cash rewards. Every customer has a chance to earn a cash reward of up to $200 during the promotion period. The cash rewards will be presented as Octopus top-up value. |
7 August to 30 September 2022/td> |
| Merchants Offer | More than 100 merchant offerings are available. Please find more information via Octopus App. | During 2022 (Phase II) CVS promotional period |
| Sun Hung Kai Properties | 25 shopping malls under Sun Hung Kai Properties will offer rewards worth a million dollars. | During 2022 (Phase II) CVS promotional period |
| MTR Malls | 12 shopping malls under MTR Malls are offering a 10% discount on shopping and F&B. | During 2022 (Phase II) CVS promotional period |
| Sino Group | 8 shopping malls under the Sino Group are offering rewards worth a million dollars. | During 2022 (Phase II) CVS promotional period |
| ZA Bank x Octopus Account Opening Offer | The first 100,000 customers who use the “OCTOPUS” invitation code to open an account with ZA Bank and submit the registered Octopus Card number to collect consumption voucher (Phase II) on the campaign website will receive a cash reward of HK$500. Terms and conditions apply. | 13 June to 23 July 2022 |
| Citi Octopus Platinum Card Welcome Offer | New customers who apply for Citi Octopus Platinum Card via the Octopus App, accumulate spending of $8,000 or more within the first 3 months from the date of card issuance, including at least one $500 Automatic Add Value Service transaction, will receive an additional $900 worth of cash rewards. | 14 June to 31 July 2022 |
| KMB | Customers who purchase a 3-month KMB Monthly Pass will receive a bonus month (worth $780). | 1 July to 30 October 2022 |
| MTR | For MTR Mobile App registered users, their first purchase of MTR Monthly Pass Extra with Octopus App will receive $20 eVoucher for MTR shops | 24 June to 7 October 2022 |
- Ends -
